Because Larkin & Larkin agents are active members of the community, they have constant opportunities to promote the properties they represent. They are friendly with all of the business leaders, community organizations and the top selling real estate agents in the area. This broad local networking allows Larkin & Larkin agents to initiate a great deal of "word of mouth" promotion about the properties they list. This is sometimes the most powerful form of marketing as it spurs conversations about available properties all around the local community. Other forms of local promotion include the following:

One of the best ways to promote a property is to hold a special event. "Open House" presentations, for instance, provide an opportunity for all of the area real estate professionals to get a close-up view of the property and learn about its special features and unique personality. Interested home buyers will also get the opportunity to visit the home in a relaxed and festive atmosphere. Signs are posted all around the area to guide potential home buyers to the event to compliment any newspaper and/or direct mail advertising that is used to support the event.

Personal Promotion

With your permission, your Larkin & Larkin agent can also contact your circle of acquaintances to try to gain referrals of people who may want to purchase your home. This list can include friends, business associates, and other people you may know. Of course, your Larkin & Larkin agent would never contact any of your personal contacts without your permission, but these can sometimes be some of the best potential buyer referrals, and we hate to leave any stone unturned.